{"product_id":"ethique-bar-shampoo-brightening-purple-tone-it-down-neutralises-brassy-tones-110g","title":"Ethique Bar Shampoo Brightening Purple Tone It Down (Neutralises Brassy Tones) 110g","description":"\u003ch3\u003eEthique Bar Shampoo Brightening Purple Tone It Down (Neutralises Brassy Tones) 110g: Full-Size Anti-Brassiness Solid Shampoo\u003c\/h3\u003e\u003cp\u003eNeutralize yellow, brassy tones and maintain luminous blonde, silver, or grey hair with the full-size \u003cstrong\u003eEthique Bar Shampoo Brightening Purple Tone It Down 110g\u003c\/strong\u003e. Specially formulated for color-treated or naturally light hair, this solid purple shampoo bar delivers toning superpowers without drying out delicate strands. Enriched with ethically sourced purple mica pigments and natural beetroot powder, it counteracts warm tones while nourishing Babassu Seed Oil and Cocoa Butter hydrate the scalp and hair cuticles. Gentle enough for daily or frequent use, this soap-free, pH-balanced bar lasts at least 80 washes—replacing up to 3 bottles of liquid shampoo.\u003c\/p\u003e\u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eViolet Toning Pigment Complex:\u003c\/strong\u003e Formulated with ethically sourced purple mica and natural beetroot powder to neutralize unwanted yellow and brassy tones in blonde, grey, and silver hair.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eFull-Size Value (110g):\u003c\/strong\u003e Potently concentrated solid bar delivers at least 80 washes, equivalent to 3 full-sized bottles of liquid shampoo.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eNourishing Babassu Oil \u0026amp; Cocoa Butter:\u003c\/strong\u003e Rich in botanical lipids to keep color-treated or lightened hair soft, moisturized, and shiny.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eGentle Soap-Free Formula:\u003c\/strong\u003e Uses mild, coconut-derived cleansers that cleanse hair without stripping color or drying out sensitive scalps.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003epH Balanced \u0026amp; Color-Safe:\u003c\/strong\u003e Aligns with the natural pH of hair and scalp to seal hair cuticles, locking in color and promoting smooth, bouncy hair.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eClean Jasmine Fragrance:\u003c\/strong\u003e Scented with natural jasmine essential oil and fragrance for a delightful, uplifting wash experience.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredient List \u0026amp; Botanical Composition\u003c\/h3\u003e\u003cp\u003eSodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, \u003ci\u003eTheobroma Cacao\u003c\/i\u003e (Cocoa) Seed Butter, \u003ci\u003eOrbignya Oleifera\u003c\/i\u003e (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Lactic Acid, Glycerin, Guar Hydroxypropyltrimonium Chloride, Parfum (Natural Fragrance¹), Benzyl Alcohol, Sodium Chloride, Aqua (Water), Dehydroacetic Acid, \u003ci\u003eJasminum Officinale\u003c\/i\u003e (Jasmine) Oil, \u003ci\u003eBeta Vulgaris\u003c\/i\u003e (Beet) Root Powder, Linalool², CI 77891, CI 77491, CI 77007.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e¹Natural fragrance | ²Naturally occurring component of essential oils \u0026amp; fragrance.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFormulation Info: 100% Vegan, Cruelty-Free, Soap-Free, Silicone-Free, Sulphate-Free, Palm Oil-Free, Plastic-Free, Biodegradable, pH Balanced.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eDirections for Use \u0026amp; Hair Toning Ritual\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eApplication Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eLathering \u0026amp; Cleansing:\u003c\/strong\u003e Thoroughly wet hair and the shampoo bar. Swipe the bar directly across roots and scalp 3 to 4 times.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eMassage:\u003c\/strong\u003e Put the bar down and massage the product through your roots and scalp with fingertips to build a rich, creamy violet lather.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Follow:\u003c\/strong\u003e Rinse thoroughly with warm water until water runs clear. Repeat if necessary, and follow with Ethique Tone It Down Purple Conditioner Bar for optimal toning and hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStorage Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e  \u003cli\u003eKeep your bar as dry as possible between uses on a well-draining soap dish or inside an Ethique in-shower container to extend bar life and prevent softening.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSafety Information \u0026amp; Cautions\u003c\/h3\u003e\u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eExternal Use Only:\u003c\/strong\u003e Formulated strictly for topical hair washing. Do NOT ingest.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eAvoid Direct Eye Contact:\u003c\/strong\u003e If lather enters eyes, rinse immediately and thoroughly with clean, lukewarm water.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003ePotential Allergen Notice:\u003c\/strong\u003e Contains Natural Fragrance, Jasmine Essential Oil, Coconut Derivatives, and Linalool.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003ePatch Test Recommended:\u003c\/strong\u003e Perform a small patch test prior to initial use if managing a sensitive scalp or essential oil allergies.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eDiscontinue Use:\u003c\/strong\u003e If localized scalp irritation or redness develops, discontinue use immediately.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eKeep Out of Reach of Children:\u003c\/strong\u003e Store safely out of reach of unattended infants and small children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ethique","offers":[{"title":"Default Title","offer_id":67591269580931,"sku":"CH-2744311","price":28.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9742\/3491\/files\/CH-2744311-main.jpg?v=1790763485","url":"https:\/\/payless4organics.com.au\/products\/ethique-bar-shampoo-brightening-purple-tone-it-down-neutralises-brassy-tones-110g","provider":"Payless 4 Organics","version":"1.0","type":"link"}