Ethique Bar Shampoo Brightening Purple Tone It Down (Neutralises Brassy Tones) 15g

Ethique Bar Shampoo Brightening Purple Tone It Down Mini 15g: Brass-Neutralizing Solid Shampoo

Neutralize brassy undertones and enhance vibrant highlights with Ethique Bar Shampoo Brightening Purple Tone It Down Mini 15g. Specially formulated for blonde, silver, gray, and lightened hair, this solid purple shampoo bar leverages ethically sourced mineral pigments (Ultramarines and Mica) alongside natural Beetroot powder to counteract unwanted yellow and warm tones. Enriched with nourishing Babassu Seed Oil, Cocoa Seed Butter, and Jasmine Flower Oil, it gently cleanses the scalp without stripping moisture, leaving hair bright, soft, shiny, and refreshed.

• Color-Correcting Purple Toning: Utilizes natural purple mica pigments, ultramarines, and beetroot root powder to tone down warm, brassy hues in blonde, bleached, or silver hair.
• Nourishing Babassu & Cocoa Butter Base: Infused with Babassu Seed Oil and Cocoa Butter to protect hair fibers, seal moisture, and maintain soft hair texture.
• Gentle pH-Balanced Cleansing: Formulated with mild, coconut-derived cleansers (Sodium Cocoyl Isethionate) that gently cleanse without lifting color or damaging hair shafts.
• Travel Mini Size (10+ Washes): Compact 15g mini bar delivers at least 10 washes, making it ideal for travel, trial, or gym bags.
• Safe for Color-Treated Hair: Free from harsh sulfates, silicones, and parabens, ensuring salon color remains vibrant and intact.
• 100% Certified Vegan & Zero-Waste: Environmentally friendly solid bar format that eliminates plastic packaging and conserves water resources.

Ingredient List & Botanical Composition

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Lactic Acid, Glycerin, Guar Hydroxypropyltrimonium Chloride, Parfum (Natural Fragrance¹), Benzyl Alcohol, Sodium Chloride, Aqua (Water), Dehydroacetic Acid, Jasminum Officinale (Jasmine) Flower Oil, Beta Vulgaris (Beet) Root Powder, Linalool², CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77007 (Ultramarines).

1 Natural fragrance component. 2 Natural allergen component of essential oils and fragrance.

Formulation Declarations: Sulfate-Free, Silicone-Free, Paraben-Free, pH-Balanced.

Dietary & Lifestyle Suitability: 100% Vegan, Cruelty-Free, Palm Oil-Free, Plastic-Free Bar.

Directions for Use & Hair Care Routine

Application Instructions

• Wetting: Thoroughly wet hair and wet the shampoo bar in the shower or bath.
• Lathering: Rub the bar directly over wet scalp and roots 3 to 4 times, or work up a lather between wet hands.
• Cleansing: Set the bar aside and gently massage the purple lather throughout hair and scalp. Leave on for 1 to 2 minutes for enhanced toning benefits.
• Rinsing: Rinse thoroughly with warm water. Repeat if necessary, then follow with your preferred solid or liquid conditioner.

Storage Instructions

• Keep bar dry between uses. Store in a well-draining soap dish, tray, or in-shower storage container away from direct water streams to maximize bar life.

Safety Information & Cautions

• External Use Only: Formulated strictly for topical hair and scalp cleansing. Do NOT ingest.
• Avoid Direct Eye Contact: Keep product out of eyes. If accidental contact occurs, rinse immediately and thoroughly with clean lukewarm water.
• Potential Allergen Notice: Contains Coconut Derivatives, Jasmine Essential Oil, Natural Fragrance, and Linalool.
• Patch Test Recommended: Perform a small patch test behind the ear prior to initial use if managing hyper-reactive skin or essential oil sensitivities.
• Discontinue Use: If localized skin redness, rash, or scalp irritation develops, stop using immediately and seek medical advice.
• Keep Out of Reach of Children: Store safely out of reach of unattended infants and young children.