Ethique Bar Shampoo Brightening Purple Tone It Down (Neutralises Brassy Tones) 110g

Ethique Bar Shampoo Brightening Purple Tone It Down (Neutralises Brassy Tones) 110g: Full-Size Anti-Brassiness Solid Shampoo

Neutralize yellow, brassy tones and maintain luminous blonde, silver, or grey hair with the full-size Ethique Bar Shampoo Brightening Purple Tone It Down 110g. Specially formulated for color-treated or naturally light hair, this solid purple shampoo bar delivers toning superpowers without drying out delicate strands. Enriched with ethically sourced purple mica pigments and natural beetroot powder, it counteracts warm tones while nourishing Babassu Seed Oil and Cocoa Butter hydrate the scalp and hair cuticles. Gentle enough for daily or frequent use, this soap-free, pH-balanced bar lasts at least 80 washes—replacing up to 3 bottles of liquid shampoo.

• Violet Toning Pigment Complex: Formulated with ethically sourced purple mica and natural beetroot powder to neutralize unwanted yellow and brassy tones in blonde, grey, and silver hair.
• Full-Size Value (110g): Potently concentrated solid bar delivers at least 80 washes, equivalent to 3 full-sized bottles of liquid shampoo.
• Nourishing Babassu Oil & Cocoa Butter: Rich in botanical lipids to keep color-treated or lightened hair soft, moisturized, and shiny.
• Gentle Soap-Free Formula: Uses mild, coconut-derived cleansers that cleanse hair without stripping color or drying out sensitive scalps.
• pH Balanced & Color-Safe: Aligns with the natural pH of hair and scalp to seal hair cuticles, locking in color and promoting smooth, bouncy hair.
• Clean Jasmine Fragrance: Scented with natural jasmine essential oil and fragrance for a delightful, uplifting wash experience.

Ingredient List & Botanical Composition

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Lactic Acid, Glycerin, Guar Hydroxypropyltrimonium Chloride, Parfum (Natural Fragrance¹), Benzyl Alcohol, Sodium Chloride, Aqua (Water), Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², CI 77891, CI 77491, CI 77007.

¹Natural fragrance | ²Naturally occurring component of essential oils & fragrance.

Formulation Info: 100% Vegan, Cruelty-Free, Soap-Free, Silicone-Free, Sulphate-Free, Palm Oil-Free, Plastic-Free, Biodegradable, pH Balanced.

Directions for Use & Hair Toning Ritual

Application Instructions

• Lathering & Cleansing: Thoroughly wet hair and the shampoo bar. Swipe the bar directly across roots and scalp 3 to 4 times.
• Massage: Put the bar down and massage the product through your roots and scalp with fingertips to build a rich, creamy violet lather.
• Rinse & Follow: Rinse thoroughly with warm water until water runs clear. Repeat if necessary, and follow with Ethique Tone It Down Purple Conditioner Bar for optimal toning and hydration.

Storage Instructions

• Keep your bar as dry as possible between uses on a well-draining soap dish or inside an Ethique in-shower container to extend bar life and prevent softening.

Safety Information & Cautions

• External Use Only: Formulated strictly for topical hair washing. Do NOT ingest.
• Avoid Direct Eye Contact: If lather enters eyes, rinse immediately and thoroughly with clean, lukewarm water.
• Potential Allergen Notice: Contains Natural Fragrance, Jasmine Essential Oil, Coconut Derivatives, and Linalool.
• Patch Test Recommended: Perform a small patch test prior to initial use if managing a sensitive scalp or essential oil allergies.
• Discontinue Use: If localized scalp irritation or redness develops, discontinue use immediately.
• Keep Out of Reach of Children: Store safely out of reach of unattended infants and small children.